Aurora GT: a dual-city electric hypercar reveal
- Client
- Global automotive marque (under NDA)
- Location
- Dubai World Trade Arena & Geneva
- Year
- 2025
- Guests
- 1,400 guests
An unreleased electric hypercar revealed to 1,400 shareholders, collectors and press across two cities at once — built in 72 hours inside a live exhibition hall and held under embargo to the second.
- 1,400
- Guests across two cities
- 72 hrs
- Build in a live hall
- <1 s
- Dual-hub sync
- 0
- Embargo breaches
The brief
The client needed one reveal moment to land simultaneously in Dubai and Geneva, with the car kept out of sight throughout a 72-hour build in a hall that was open to other exhibitors during the day. Any leak would have cost the launch its news cycle.
What we did
We scripted a single ninety-minute keynote with a hydraulic platform that raised the car out of full blackout as a 180-degree curved LED canvas split on cue. The car travelled and was stored under controlled access, sightlines were screened during load-in, and every crew member worked under NDA. A dual-hub broadcast ran on triple-redundant fibre with satellite failover so both rooms saw the same frame at the same moment.
What it delivered
The reveal held sub-second synchronisation across both cities for the full keynote, the embargo held until the light hit the car, and the morning press coverage matched the board's brief. The hall was handed back on schedule with no damage claims.
- Automotive reveal
- Dual-hub broadcast
- Hydraulic staging
